Located about 8 kilometers from the Hoi An town center, Hoi An fish market, officially known as Thanh Ha fish market, is a fascinating off-the-beaten-path destination for travelers interested in local culture and cuisine. This fascinating Hoi An hidden gem offers a unique opportunity to witness the heart of Vietnam’s fishing industry in action and immerse themselves in a vital aspect of daily life that most tourists never see.
Why is it called Thanh Ha Fish Market?
Hoi An Fish Market is more than just a place to buy seafood – it’s a living, breathing part of Hoi An’s history and culture. It stands as a testament to Hoi An’s rich maritime heritage and plays a crucial role in the local economy.
Originally, the fish market was located behind Hoi An’s central market, right along the riverbank where fishing boats would dock. In the old days, from 3 AM to 5 AM, fishing boats would dock here to unload their catch and sell them to merchants. After 5 am, this bustling fish trade would then disband, giving way to the regular activities of the central market.
About more than 10 years ago, it was relocated to its current site in Thanh Ha ward as part of urban planning initiatives to improve the city’s aesthetics and hygiene and it also became larger and more beautiful. But it still remains the tradition of holding market meetings from early morning (around 3 AM to 5 AM). After 5 am when this bustling fish market disbanded, it is still a daily seafood market hub. This also explains the name Thanh Ha Fish Market of this Hoi An Fish Market.
What do you know about this fish market?
- Operating hours: 3 am to 5 am
- Detail Location: V8H3+HXJ, Thanh Ha Ward, Hoian, Quang Nam Province, Vietnam
The Thanh Ha fish market operates on a unique schedule, coming to life in the early hours of the morning. Activity begins as early as 1 AM, with the market reaching its peak between 3 AM and 4 AM. By 6 AM, most of the wholesale trading has concluded and then replaced by the daily seafood market which is open for retailers for all day.
The vibrant Hoi An Fish Market reaches its peak during the 7th and 8th lunar months, usually corresponding to August and September in the Gregorian calendar. This bustling period coincides with the height of the fishing season, drawing in the largest crowds and offering the most diverse array of seafood.
While the market operates reliably every day regardless of weather conditions, it observes one significant exception. On the 15th day of each lunar month, the entire market closes its doors. This closure aligns with a deeply rooted Vietnamese tradition where households set up altars and make offerings to pray for good fortune. This unique schedule not only reflects the market’s connection to local customs but also adds an intriguing cultural dimension to its operations.
Open at 3 am, is it really worth for me to visit?
Absolutely, this vibrant market not only showcases Hoi An’s rich maritime heritage and economic vitality but also offers a rare glimpse into Vietnam’s fishing industry and local life, providing an authentic experience of traditional trading practices in action and observing interactions between fishermen, wholesalers, and local buyers.
Moreover, due to the unique open time and its location being quite far from Hoi An Center, there will be almost no tourists there, which is a true offbeat experience when coming. If there is not enough, here are reasons why this is an experience that richly rewards the effort when you cross the early wake-up challenge:
- Freshest Catch: Arriving between 4 AM and 6 AM allows you to see the day’s freshest seafood being unloaded from fishing boats and traded.
- Vibrant Atmosphere: The market is at its most dynamic during these hours. The air is filled with the sounds of haggling, the slap of fish on cutting boards, and the general bustle of commerce.
- Unique Sensory Experience: The sights, sounds, and yes, even the smells of a traditional Vietnamese fish market create an unforgettable sensory experience.
- Authenticity: Unlike some attractions that cater primarily to tourists, the fish market offers a genuine, unfiltered look at an essential aspect of life in this coastal community.
The most valuable for photographers that can’t be not mentioned here is the photographic Opportunities: The combination of early morning light, colorful fresh seafood, and the animated expressions of traders create ideal conditions for photography enthusiasts.
Don’t worry about whether this could bother locals there or not, they don’t mind because they are too busy with their business and the Hoian people also very friendly! However this is still a working market, be mindful not to obstruct business operations while observing or taking photos.
Any top tips?
To ensure you have the best possible experience at Hoi An fish market, consider these insider tips:
- Best Time for Your Visit: Aim to arrive between 4 AM and 5 AM for the most vibrant atmosphere. The market starts winding down after 6 AM. If possible, plan your visit during the 7th or 8th lunar month for the most vibrant market experience.
- Dress Appropriately: Wear closed-toe shoes as the ground can be wet and slippery. Dress modestly to respect local customs.
- Bring Cash: If you plan to make purchases, bring small denominations of Vietnamese dong. Credit cards are not accepted here.
- Learn Basic Vietnamese: A few simple phrases like “xin chào” (hello), “cảm ơn” (thank you), or “bao nhiêu tiền?” (how much?) can enhance your interactions with locals.
- Consider a Guide: If you’re interested in deeper insights into the market’s operations and local fishing culture, consider hiring a local guide.
- Combine with Other Activities: After your market visit, explore the nearby Thanh Ha Pottery Village or head back to Hoi An’s Ancient Town for a traditional breakfast.
- Be Prepared for Sensory Overload: The sights, sounds, and smells can be intense. It’s all part of the experience, but it might not be for everyone.
- Bring a Camera: But be respectful when taking photos. Always ask permission before photographing individuals.
Whether you’re a food enthusiast, a photography buff, or simply a curious traveler seeking authentic experiences, Hoi An fish market promises a memorable start to your day – one that will undoubtedly become a highlight of your visit to this enchanting corner of Vietnam!
Tim Lee – From Indochina Voyages Team
